Digital Marketing – Cairril Design & Marketing

What are the differences between on-page, off-page, and technical SEO?

Search engine optimization (SEO) is one of the best ways to drive traffic to your website. It basically involves making small changes to your website and its content in an effort to boost your search engine ranking.

However, SEO isn’t quite that simple. There are numerous types of SEO, including on-page, off-page, and technical. And to make things even more confusing, some things are completely out of your control, and the major search engines release huge SEO updates very regularly.

In this article, we explore the different types of SEO and how you should be using them.

On-Page SEO

In general, on-page SEO refers to the optimization of your site’s content and design. It’s actually a multi-faceted field with goals of both boosting search engine rankings and improving the user experience.

This should actually be quite easy to understand. Adding relevant keywords and ensuring you have well-written authority content that’s in line with the user intent will help you gain higher rankings.

In turn, this will boost the user experience and affect how long visitors spend on your website. Since things like bounce rate, visitor retention time, and returning visitors are analysed by the search engines, this will also help boost your SEO score.

How can marketing funnels help your business?

Creating a new sales funnel can be something of a confusing, difficult process for some people. However, it doesn’t have to, and the clear number of benefits associated with using them means that it’s definitely something you should put a little time and effort into learning about.

For example, many sales funnels can be automated, reducing the amount of work you need to do to convert prospective funnels. They generally result in high conversion rates, they’re easy to use, and they add order to your overall marketing plan.

Below, we outline some of the top ways that marketing funnels can help your business.

Sales Funnels Will Help You Attract Leads

Attracting new leads can be difficult and expensive if you’re not sure what you’re doing. The hardest thing here is identifying and creating the right marketing content to generate these leads.

Begin by brainstorming the kind of problems your products and/or services are solving. Ensure your marketing content brings some sort of value to your audience, and try to encourage people to take the desired actions for the best results.

How do I maximize my Google Ads ROI?

Google Ads (formerly AdWords) is one of the leading pay-per-click marketing platforms. It enables you to place ads on a huge partner website network. You can also place ads at the top and bottom of the search engine results pages.

Now, you will only be charged with Google Ads when someone actually clicks on your advert. Because of this, the easiest and most effective way to maximize your return on investment (ROI) is to ensure your ads are highly targeted and only clicked on by interested visitors.

In this article, we explain a few ways to do this, ensuring you’re getting the best return on your money possible.

Target Small Areas

If you’re a small business advertising in your local area, one of the best ways to boost your ROI is to specify clear target locations. Head to Google’s location settings and work to identify areas that are likely to contain relevant customers.

It might be that you want to target wealthier neighbourhoods, or it might be that your services are only relevant for certain demographics or property types. Once you’ve identified relevant areas, select “people in my targeted location” as your location targeting setting, and watch the results roll in.

Why Start A Blog For Your Garden Business?

The ways in which you are able to promote your garden maintenance business are often a lot closer to home than what you might think. By home, we are of course referring to your own website and the fact, as pointed out by the digital marketing specialists over at www.northland.com.au that many businesses fail to maximise the potential their website has to promote them.

One example of that, is the huge number of businesses that fail to have a blog as one of the core components of their website. If you are unfamiliar with what a blog is, it is short for ‘Web Log’ and is a page on your website where you post content that includes articles, how-to guides, images, the latest news and just about anything else you can think of which relates to the business you own, and which you believe will be of value to those who visit your blog.

A huge advantage a blog has over other ways in which you might publish content is that, as the website owner, you are in complete control of what you post there. Unlike social media channels, or other websites where you post content as part of a content marketing strategy, you are literally unrestricted in what you can publish. The caveat here is that you genuinely only want to publish material suitable for your audience and which would not offend them.

Core Google Algorithm Update June 2021

SEO Perth report today that a Core Google Algorithm is upon us! Anyone who works in SEO or who runs a business that relies on its website ranking well on the search engines, should be aware that Google is in the process of releasing a core update. In truth, it is one update which is being released in two parts, due to the large number of changes that it includes, and as a result of some of the changes not being fully ready for release in June.

The first part is the Core Google Algorithm Update June 2021. You will not be surprised to know that part #2 will be the Core Google Algorithm Update July 2021 which no doubt will have many SEO veterans thinking that it was easier to remember animal and bird names when Google used them to identify its updates.

However, the words Panda and Penguin will also strike dread into many who remember the consternation these and other updates caused. They usually had a drastic effect on the rankings of many websites, as at the time Google sought to downgrade the rankings of websites that were low on quality and content.

As for this June update, the initial feedback has not included screams of panic across the SEO world, and the general consensus has been one of wait and see. The reason is that as this update is being released in two parts, anything which changes with regards to a particular website’s or web page’s rankings due to part #1 may well be reversed when part #2 is released.

What are marketing funnels?

If you’ve dabbled in the field of email marketing, or any other type of digital marketing, you’ve probably heard of “marketing funnels” and “sales funnels”. But if you’re like many people entering the marketing field, the chances are that you don’t have any idea what they are or how they work.

This is because the concept of sales funnels has taken off in recent years. It’s not a complicated topic, but it’s one that’s not always easy to find information about.

In this article, we aim to demystify marketing and sales funnels. We go into detail about what they are, why you should use them, and how to get started with them.

What Is a Marketing Funnel?

In simple terms, a marketing funnel can be thought of as the steps involved or taking a prospective customer and turning them into a conversion. It involves everything from making the said customer aware of your brand and product offerings to closing the sale.

Usually, marketing funnels follow quite a standard process.

A broad net is cast to gather leads. This can be done through social media marketing, search engine marketing, email marketing, or even something as simple as content marketing.
These leads are nurtured and guided through a set of steps that are designed to lead to a purchase. By encouraging specific actions, you can significantly reduce the number of leads lost here.
Conversions are made whenever leads take the targeted actions that you want them to.

The idea of a sales funnel is that a percentage of the initial leads are lost during every step of the process. This leads to much fewer conversions than initial leads.

How can SEO help your business?

Search engine optimization (SEO) is one of the most effective digital marketing methods that businesses can use in the modern world. It’s cost-effective, relatively easy to implement, and can drive traffic to your site well into the future when done right.

In this article, we look at a few of the leading ways that SEO can help your business. By increasing your online visibility, you can drive increased brand awareness and, in turn, drive increased income across the board.

SEO can help you stand out above your competitors

One of the things that we love about SEO is that it gives you credibility. Picture a situation where someone is searching for a small business for a particular reason. They’ve found two likely options that they just can’t differentiate. A quick Google search reveals that your website ranks way higher than your competitors.

In this case, you will be picked in the vast majority of cases. Authority is a key part of SEO, which means that a high search engine ranking effectively translates into a high business authority in your niche. And of course, this will almost always help you stand out above your main competitors.

Five ways your web design could impact your SEO

Although many people don’t realise it, search engine optimization (SEO) and web design are actually closely interlinked. Something as small as the structure of your website can have huge ramifications when it comes to achieving a high search engine ranking.

In this article, we take a look at five of the most notable ways that your web design could be impacting your SEO efforts. If you’re making any of these mistakes, you need to try and fix them – now!

A poor design will impact the user experience

And since the user experience is closely linked to SEO, your site’s design is super important. In simple terms, a website that’s poorly designed won’t attract and keep visitors. People who find your site will likely leave quite quickly, resulting in something that’s called a high bounce rate. A high bounce rate is seen as something that’s quite negative by Google and the other search engines, and it’s something you should avoid at all costs.

Poorly optimized media can be very damaging

A surprising percentage of people attempting to create their own website and perform their own SEO don’t understand how important media optimization is. Adding high-resolution images and videos can seem like a good idea, but it’s usually not.