The ways in which you are able to promote your garden maintenance business are often a lot closer to home than what you might think. By home, we are of course referring to your own website and the fact, as pointed out by the digital marketing specialists over at www.northland.com.au that many businesses fail to maximise the potential their website has to promote them.
One example of that, is the huge number of businesses that fail to have a blog as one of the core components of their website. If you are unfamiliar with what a blog is, it is short for ‘Web Log’ and is a page on your website where you post content that includes articles, how-to guides, images, the latest news and just about anything else you can think of which relates to the business you own, and which you believe will be of value to those who visit your blog.
A huge advantage a blog has over other ways in which you might publish content is that, as the website owner, you are in complete control of what you post there. Unlike social media channels, or other websites where you post content as part of a content marketing strategy, you are literally unrestricted in what you can publish. The caveat here is that you genuinely only want to publish material suitable for your audience and which would not offend them.