What is targeted advertising and why is it important?

There are numerous different types of digital marketing, including search engine marketing (SEM), social media marketing (SMM), pay per click marketing (PPC), and email marketing. These can be quite effective, but only when they’re done right.

One way to improve the effectiveness of your marketing campaigns is to ensure you’re targeting the most relevant customers. This is where targeted advertising comes into play.

If you’ve never heard of or don’t know what targeted advertising is, we’d recommend keeping on reading. We take a closer look at it, explaining exactly what it involves and why you should be using it.

What Is Targeted Advertising?

In simple terms, targeted advertising involves aiming your marketing at specific audiences or demographics. Even if you’re selling a single product or service, the way you present it to different groups can have significant impacts on the success of your marketing efforts.

There are a few ways to use targeted advertising. First, you should be adapting your marketing content according to the people you’re targeting. For younger audiences, use more “hip” terminology and visually appealing designs to encourage clicks. For an older audience, you will want to tone things down a little and focus on the benefits of your product or service.