How do I maximize my Google Ads ROI?

Google Ads (formerly AdWords) is one of the leading pay-per-click marketing platforms. It enables you to place ads on a huge partner website network. You can also place ads at the top and bottom of the search engine results pages.

Now, you will only be charged with Google Ads when someone actually clicks on your advert. Because of this, the easiest and most effective way to maximize your return on investment (ROI) is to ensure your ads are highly targeted and only clicked on by interested visitors.

In this article, we explain a few ways to do this, ensuring you’re getting the best return on your money possible.

Target Small Areas

If you’re a small business advertising in your local area, one of the best ways to boost your ROI is to specify clear target locations. Head to Google’s location settings and work to identify areas that are likely to contain relevant customers.

It might be that you want to target wealthier neighbourhoods, or it might be that your services are only relevant for certain demographics or property types. Once you’ve identified relevant areas, select “people in my targeted location” as your location targeting setting, and watch the results roll in.