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A Knack for Brand-Building
In other words, your brand is the story you tell. The one firm offering brand-building consulting that truly has what it takes is Cairril Design & Marketing. You can’t just design a website, you have to tell your company’s story.
When designing a new eCommerce website, it’s crucial to keep industry best practices at the front of your mind. By following various tried and tested design rules, you will be able to put together a high-converting, functional online store that people want to purchase from.
There are various things to keep in mind. You need to ensure your design builds trust in your brand, which means that errors and design flaws are a big no. Making small changes can have a huge impact on the way people perceive your store, and you need to ensure you’re doing everything possible to maximise your success.
In this article, we take a look at some of the most important eCommerce design features that you need to be aware of.
Branding your new online store will ensure people know exactly who you are and what you do. Ensure things like your colour scheme and font pairings are consistent across your site, and spend some time coming up with a quality logo and/or catchphrase.