SEO Perth report today that a Core Google Algorithm is upon us! Anyone who works in SEO or who runs a business that relies on its website ranking well on the search engines, should be aware that Google is in the process of releasing a core update. In truth, it is one update which is being released in two parts, due to the large number of changes that it includes, and as a result of some of the changes not being fully ready for release in June.
The first part is the Core Google Algorithm Update June 2021. You will not be surprised to know that part #2 will be the Core Google Algorithm Update July 2021 which no doubt will have many SEO veterans thinking that it was easier to remember animal and bird names when Google used them to identify its updates.
However, the words Panda and Penguin will also strike dread into many who remember the consternation these and other updates caused. They usually had a drastic effect on the rankings of many websites, as at the time Google sought to downgrade the rankings of websites that were low on quality and content.
As for this June update, the initial feedback has not included screams of panic across the SEO world, and the general consensus has been one of wait and see. The reason is that as this update is being released in two parts, anything which changes with regards to a particular website’s or web page’s rankings due to part #1 may well be reversed when part #2 is released.
There are numerous different types of digital marketing, including search engine marketing (SEM), social media marketing (SMM), pay per click marketing (PPC), and email marketing. These can be quite effective, but only when they’re done right.
One way to improve the effectiveness of your marketing campaigns is to ensure you’re targeting the most relevant customers. This is where targeted advertising comes into play.
If you’ve never heard of or don’t know what targeted advertising is, we’d recommend keeping on reading. We take a closer look at it, explaining exactly what it involves and why you should be using it.
What Is Targeted Advertising?
In simple terms, targeted advertising involves aiming your marketing at specific audiences or demographics. Even if you’re selling a single product or service, the way you present it to different groups can have significant impacts on the success of your marketing efforts.
There are a few ways to use targeted advertising. First, you should be adapting your marketing content according to the people you’re targeting. For younger audiences, use more “hip” terminology and visually appealing designs to encourage clicks. For an older audience, you will want to tone things down a little and focus on the benefits of your product or service.
Responsive web design enables websites to render differently across different devices, offering an optimal viewing experience. Ever loaded the same website on a computer and a smartphone? The chances are that it actually looked quite different on each device, and this is due to responsive design.
However, a lot of people still don’t really understand what responsive web design is and why it should be a priority. In this article, we take a look at our top five responsive design tips, outlining some of the little things that you should be doing to ensure your site is attractive and well-designed across the board.
Our top tips for responsive web design include the following:
- Use Mobile-First Design Practices
Many novice web developers don’t understand that one of the main keys to responsive design is using mobile-first design practices. Basically, this means that you need to think about creating an attractive mobile website and then converting it to desktop, rather than vice versa.
The main reason for using mobile-first design is the simple fact that more people browse the internet from mobile devices than computers and laptops in the modern world. It’s just the logical way to do things.
Many organizations and businesses would like to have a website but don’t know where to start. Before you hire a designer for your site, think about these issues:
Your Site’s Scope
Will your site be informational, similar to a brochure? An e-commerce site for selling products or services over the web through a secure connection? An interactive site where visitors can connect with each other or play games?
Knowing the scope of your site determines your need for server space, your budget for development, and whether you need a single designer or a development team consisting of designers, programmers, database specialists, and so on. In general, the simpler the site, the lower it will cost to produce and maintain. However, simpler sites also tend to generate less business.
The Imagery and Copy You’ll Use
This will give you an idea of what kind of work you need to do up-front and what you can contract for. Many businesses shoot their own photography with a digital camera, for instance, while others hire professional photographers. Some businesses can use copy from existing brochures, while others will need copy written especially for the site. Be sure to include your needs for additional services when you’re interviewing designers.
If you’ve dabbled in the field of email marketing, or any other type of digital marketing, you’ve probably heard of “marketing funnels” and “sales funnels”. But if you’re like many people entering the marketing field, the chances are that you don’t have any idea what they are or how they work.
This is because the concept of sales funnels has taken off in recent years. It’s not a complicated topic, but it’s one that’s not always easy to find information about.
In this article, we aim to demystify marketing and sales funnels. We go into detail about what they are, why you should use them, and how to get started with them.
What Is a Marketing Funnel?
In simple terms, a marketing funnel can be thought of as the steps involved or taking a prospective customer and turning them into a conversion. It involves everything from making the said customer aware of your brand and product offerings to closing the sale.
Usually, marketing funnels follow quite a standard process.
- A broad net is cast to gather leads. This can be done through social media marketing, search engine marketing, email marketing, or even something as simple as content marketing.
- These leads are nurtured and guided through a set of steps that are designed to lead to a purchase. By encouraging specific actions, you can significantly reduce the number of leads lost here.
- Conversions are made whenever leads take the targeted actions that you want them to.
The idea of a sales funnel is that a percentage of the initial leads are lost during every step of the process. This leads to much fewer conversions than initial leads.
Many clients have difficulty choosing a web design expert, simply because they aren’t sure what to look for. Here are some things to consider when choosing a professional web designer (and here are some questions to ask):
• A strong portfolio. The sites should be memorable as well as appropriate for each project. For instance, a site directed at senior citizens should not include very small type.
• A strong sense of marketing. The web is filled with “cool sites.” That’s often not enough to reach a business goal. Your designer should be able to clearly articulate the goal of each site and how it reached its audience. Good design communicates and motivates; it does not merely decorate. Designers should be able to tell you how their work translated into higher sales figures, greater attendance at clients’ events, or some other concrete result of their work.
• Formal education or professional background in graphic design or interactive design. Many people who term themselves “designers” are more accurately called “programmers.” They are adept at assembling HTML (the language that browsers read to create Web pages) but do not create effective visual communication. For best results, choose a provider who combines good design with clean programming to communicate effectively with your intended audience.
Search engine optimization (SEO) is one of the most effective digital marketing methods that businesses can use in the modern world. It’s cost-effective, relatively easy to implement, and can drive traffic to your site well into the future when done right.
In this article, we look at a few of the leading ways that SEO can help your business. By increasing your online visibility, you can drive increased brand awareness and, in turn, drive increased income across the board.
- SEO can help you stand out above your competitors
One of the things that we love about SEO is that it gives you credibility. Picture a situation where someone is searching for a small business for a particular reason. They’ve found two likely options that they just can’t differentiate. A quick Google search reveals that your website ranks way higher than your competitors.
In this case, you will be picked in the vast majority of cases. Authority is a key part of SEO, which means that a high search engine ranking effectively translates into a high business authority in your niche. And of course, this will almost always help you stand out above your main competitors.
Although many people don’t realise it, search engine optimization (SEO) and web design are actually closely interlinked. Something as small as the structure of your website can have huge ramifications when it comes to achieving a high search engine ranking.
In this article, we take a look at five of the most notable ways that your web design could be impacting your SEO efforts. If you’re making any of these mistakes, you need to try and fix them – now!
- A poor design will impact the user experience
And since the user experience is closely linked to SEO, your site’s design is super important. In simple terms, a website that’s poorly designed won’t attract and keep visitors. People who find your site will likely leave quite quickly, resulting in something that’s called a high bounce rate. A high bounce rate is seen as something that’s quite negative by Google and the other search engines, and it’s something you should avoid at all costs.
- Poorly optimized media can be very damaging
A surprising percentage of people attempting to create their own website and perform their own SEO don’t understand how important media optimization is. Adding high-resolution images and videos can seem like a good idea, but it’s usually not.