Web Smarts™ Consultations
Wondering if you’re getting all you can out of your web presence? Our Web Smarts consultations help you determine how your site and your strategy can be upgraded to get the best results.

You’ll get detailed advice and training on how to:

• Make sure your site’s design and architecture support your core marketing goals
• Optimize your site for search engines
• Drive traffic to your site

We follow a 3-step process to increase your site’s effectiveness:

Web Smarts I: Getting the Most from Your Site
Find out what it takes to launch a successful site, how to make it profitable, and how to keep visitors coming back.

• How to leverage the power of the web to expand markets, cut costs, increase profits, and enhance services
• How to determine the scope and content of your site
• The secret to attracting repeat visitors
• Informational vs. e-commerce sites: What resources you’ll need to build or upgrade your site and how to ensure ROI
• E-commerce myths and realities
• How to estimate web development costs
• How to hire consultants and hold all parties accountable

Web Smarts II: Search Engine Strategies
Get everything you need to know to make your site rank higher in search engines, including whether or not it makes business sense for you to worry about it!

• How to get the best rankings in top search engines, directories, and portals
• Pay-per-placement, pay-per-click, and linking: What they mean and how to use them
• Keywords: How to select, use, and bid on keywords for maximum results
• How to track your results
• When you don’t need to worry about your site’s ranking
• How and when to hire search engine optimization pros

Web Smarts III: Driving Traffic to Your Site
You’ve built it, but will they come? Learn strategies and techniques to get visitors to your site.

• Improve search engine ranking
• Increase brand loyalty with HTML newsletters and blogs
• Build sales with affiliate programs
• Determine whether online ads are worth your investment
• Increase traffic with linking strategies
• Make your print advertising drive customers to your online storefront
• Reward visitors who respond to your promotions

Your fabulous prize
You’ll receive a comprehensive report packed with resources and tips on how to get the most from your web presence. We’ll also consult with you on how to implement a “building block” strategy to build long-term success in a stress-free way.

Sessions are customized to your needs. Please contact us today to talk about how we can help you get the most from your site!

Cairril.com Design & Marketing. Smart Work. Great Results.