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Sparks Newsletter

 

Creative process for October 2005 design
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Stage 1   Stage 2  

Stage I
The Magic 8 Ball. Powerful oracle for any 12-year-old, we find it handy to keep one around for those important decisions. For our Anthony Robbins quote, it adds another layer of meaning.

 

Stage II
We knew the design would be spare, so we experimented with typeface and placement. This version with Palatino was a close second, but its repeated horizontal shapes are too passive for the import of the quote. If destiny is truly being shaped here, shouldn't we feel a little tension?

 


  VisoVerbo design  
 

Final
<Cue mysterious music> The angular geometry of Micro Square contrasts nicely with the absolutely smooth curves of the holy Magic 8 Ball. With the type lines stacked and angled, there is more interplay between the image and the quote. Rather than lie at rest, the image seems almost about to tip down onto the quote. Leaving the design without borders adds to the sense of mystery and possibility inherent in decision-making. Whether our decisions are large or small, they lead to paths unforeseen. Future hazy? Ask again later.