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Sparks Newsletter

 

Creative process for October 2003 design
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Stage 1   Stage 2  

Stage I
First, we fell in love with this new font and accompanying dingbats named Day of the Dead, based on the work of José Guadalupe Posada. Next, our friend and collaborator Jim Johnson uttered this surprisingly pithy quote during a casual conversation. Lastly, our favorite holiday is just around the corner. Add it all up, and you get this month's VisoVerbo winner! Based on the Mexican celebration of death in the midst of life (and vice versa) during the Días de los Muertos, we began with the quote, skulls, and a stripe pattern.

 

Stage II
Playing with the stripes in the background, we stumbled upon this "wriggly" effect which is reminiscent of textiles, particularly the Mexican serape. We threw in some more skulls, but it's still too tame for the sentiment.

 


  Final  
 

Final
We added a black layer in the background to make more of a "fringe" effect, and bolstered the type with an orange-yellow outline. We got rid of some of our skulls in favor of spooky winged critters. Overall, the effect is fun, dynamic, textured, and full of life. Happy Halloween!