Cairril.com
 
  Design & Marketing, Inc.
Sparks Newsletter

 
VisoVerbo

Creative process for October 2002 design
Back to Sparks

   
Stage I
The upbeat nature of the quote seems to call for a whimsical and playful solution. The duck, with its slightly "off" eyes and cheery grin, pairs perfectly with the typeface Addled. This composition, however, seems too traditional and boxed-in for such a playful sentiment.
 

Stage II
After stacking the type and adding festive color, we explored a variety of options for the border, but this duck doesn't want to be boxed in.

 


   
 

Final
Simple, sweet, whimsical, cheerful—all in keeping with the nature of the quote!