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Sparks Newsletter

 

Creative process for November 2006 design
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Stage 1   Stage 2  

Stage I
For this classic quote by Elizabeth Barrette, we started with a "wacky" concept that would begin with jumbled type. However, it seemed too obvious a solution.

 

Stage II
We took a different turn, going with a very traditional blackletter typeface and adding boughs of holly. But it needs a lot more oomph!

 


  VisoVerbo design  
 

Final
Oomph galore! We created a parchment-like background with indescribable edges to add softness and a sense of Victorian over-decoration. We simplified the holly boughs and shifted their color to be more subdued and in keeping with the rest of the color scheme. The results is a deceptive visual (it looks like it contains an "olde-tyme" platitude about tolerance) that hides a more whimsical quote. Have a wonderful holiday season!