Stage
I
This typeface, Bell Centennial, is one of the uglier typefaces
around. It's the face used in telephone books and is designed
to hold up well at tiny sizes. It has all sorts of interesting
shapes when you enlarge it (notice the "wobbles" (i.e.
"hints") in the E or F above), but no matter how you
slice it, it's still pretty ugly. Why in the world is it paired
with this lovely quote? Because it seems so incongruous.
It's a challenge. Creative ruts must be overcome. |
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Stage II
We warped the text to give it some dimension and also added
outlines (blurred here due to low resolution) so each line
would be distinct from the one above it. Our vague concept
was to "do something with flowers," and so the play
process began. But it soon became clear that a straightforward
"pretty" solution wouldn't work here. We wanted
something more dynamic and with more emotional punch.
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