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Sparks Newsletter

 

Creative process for November 2003 design
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Stage 1   Stage 2  

Stage I
We love this quote both for its seasonal application and its origins: allegedly it is inscribed on a stone seat on top of one of the Highlands in Scotland. So its message functions on many levels: rest & be thankful after your long trek up the mountain (whether that mountain is literal or metaphorical)—or park yourself on the couch after eating loads of Thanksgiving turkey! Whatever your take on it, you can see that our original type choice was much too florid and active for the sentiment.

 

Stage II
We changed the words to ITC Cerigo but left the ampersand in Linotype Zapfino. Here we get a nice, gentle contrast between the upright words and the more dynamic ampersand, but nothing so dramatic as to work at cross-purposes with the quote. Cerigo's beautiful, rhythmic strokes are humanistic yet structured, so we get a quiet message with dignity and grace.

 


  Final  
 

Final
This message seemed to be crying out for immersion in a shimmering field of color. The cool blues and warm greens create a pleasant effect. Reversing the direction of the blend within the ampersand gives the design more weight at bottom, emphasizing the feeling of rest. That feeling is further emphasized by placing the quote in the bottom left of the color field.

However you'll be spending the upcoming holiday season, we hope you'll have the opportunity to rest and be thankful. We are very grateful for your continuing support. Happy Holidays!