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Sparks Newsletter

 

Creative process for March 2008 design
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Stage 1   Stage 2  

Stage I
After reviewing a number of images, we settled on this striking stock illustration by MG & Co to go with the Alcott quote. The retro color palette makes the birds look slightly menacing at this smaller scale.

 

Stage II
We changed the colors from the flat retro look to a more dynamic, charged palette. We also evened out the sun so it looks less like an amoeba. By lessening the contrast between foreground and background image, we create a more unified "world" for the elements to live in.

 


  VisoVerbo design  
 

Final
But wow, was that color intense! We softened it up to go along with the feel of the quote. The typeface matches the graphic, slightly funky feel of the artwork. The soft glow around the type creates a sense of magic and luminosity that's very appropriate for the piece. We cropped the artwork down to make a more effective composition and—voilá!—a new Visoverbo is born.