Stage
I
The tenor of this quote by W.H. Auden, and the turbulence of
our times, seem to call for a chaotic design solution. We were
inspired by the work of David
Carson, who turned the design world on its head in the 1990s
with his insistence that typography should communicate visually
more than verbally. Legibility was less important than readability,
meaning that the appearance of the letterforms themselves could
communicate more effectively than the meanings of the words.
Much of the fuss has died down, but the Carson's work, reminiscent
of both Dada
and Futurism,
is still relevant for our times. As for our sketch? Entirely
too tame. |
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Stage II
More elements, more texture. Carson popularized the use of
boxes and rules that appear for no apparent reason or to draw
attention to various parts of the page. He also is a big fan
of reversed and "cut" letterforms (dare we say "ugly"
typography??). Here we utilize the additional elements and
start to play with reverses and cuts. The balance of the piece
is still off, however, pulling the eye to the left. The jumble
of type in the corner is too stiff and unyielding and doesn't
create a satisfying density. The stripes in the lower right
are distracting and create a third form, out of keeping with
the rest of the design.
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