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Sparks Newsletter

 

Creative process for June 2007 design
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Stage 1   Stage 2  

Stage I
This gorgeous, passionate bit of poetry by e.e. cummings seemed to cry out for a love letter. We began with Carlotta, a beautiful script typeface which has the misfortune of being virtually illegible at any but the largest sizes. We broke the sentences into phrases and used spacing to start communicating the discrete concepts in the poem.

 

Stage II
We changed the type color to brown and created this parchment look for a background "paper." We pushed the composition of the type so it would be more dramatic. But we need more!

 


  VisoVerbo design  
 

Final
Unfortunately the limitations of the Web make this hard to see with All Subtlety Intact. Regardless, we doubled all the type behind the brown handwriting but in a different typeface, Diotima. We then duplicated particular words, both for meaning and compositional impact. We added torn edges to the paper to give it a more tactile, personalized touch. Such a beautiful piece of poetry! We loved working with this one.