Stage I
Our concept for this dry quote by the Dalai Lama pairs a ticket (to a carnival? a show? a life?) with undramatic type. Tickets are normally associated with drama and excitement, but in this case it functions as either wry contrast with the quote or reads as taking the quote's meaning to another level. And, while Helvetica is, hands-down, the most overused, boring, bland, cliched, empty (can you tell how we really feel??), generic typeface on the planet, it's not quite right for this quote.

Stage II
We tossed around some other typeface ideas, but, in this example, the top typeface is too dramatic and the bottom one is too soulless. We centered the type under the ticket, creating a more restful composition which adds to the quiet understatement of the quote.

Final
Our final pairs Avenir, a nice typeface without too much flair, with The Ticket. We finessed the spacing of the type and changed the color to a more worn-out brown to match the world weariness of the ticket. Summed up nicely, the design reminds us to keep that ego in check and just calm the heck down!