Stage
I
Our Katharine Hepburn quote evoked images of all the rules
and regulations that govern our lives. What better representation
of that idea than road signs? We selected signs which had
contradictory or "stop" meanings (except for the
cow, which was just surreal). The arrows point this way and
that while the messages from the signs give a sense of authoritarianism.
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Stage II
We finessed the composition of the signs a little more and
then experimented with color. And it's awfully colorful. But
the playful color sends the wrong message—suddenly the
signs aren't so scary any more. We'll have to go back to some
dull color scheme. We also just threw the quote on in a neutral
typeface to spark some ideas of how to handle it.
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