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  Design & Marketing, Inc.
Sparks Newsletter

 

Creative process for July 2003 design
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Stage 1   Stage 2  
Stage I
We began with a straight typographic solution, then thought, "What this needs is a guy with his head on fire." Not the sort of thing one thinks every day, but the joy of VisoVerbo is it opens up creative possibilities. Needing something good, fast, and free, we called on our good friend, illustrator Jim Johnson.
 

Stage II
Jim gave us several sketches to work with, this being our favorite. The whirly mouth seems a little disconcerting, and as fun as the whole-body approach is, we want to zoom in on the key visual interest in order to get the message across as compactly as possible.

 


  Final  
  Final
We simplified the mouth of our guy, plus added some color to his burning head. We stacked the type to be more compact and easily read. The typeface (Neue Helvetica Condensed) mimics "official" signage found all over the Western world. The change in weight and size plays up the contradictions within the quote itself. And it's just darn fun.