July 2002 | Sparks

Creative process for July 2002 design
Back to Sparks


Stage I Choosing a typeface for a design is often the first step. We chose Diotima, an elegant face with just the right amount of character.		Stage II Each key word is given an expressive treatment suitable for its meaning. The overall composition directs the eye and creates an interesting shape.


	Final We added color and an additional layering of letterforms, both to add visual interest and to add expressiveness. The ampersands were given lighter coloring in order to make sure they don't overwhelm the rest of the design. Brackets were added to "contain" the design while suggesting the graceful shapes of birds in flight.