Cairril.com
 
  Design & Marketing, Inc.
Sparks Newsletter

 

Creative process for February 2007 design
Back to Sparks

Stage 1   Stage 2  

Stage I
We began with this evocative image of life springing forth in unlikely territory as our metaphor for this Anne Lamott quote. Initial attempts at adding the quote, however, seemed interfered with the power of the imagery.

 

Stage II
We stripped down the image to focus on the moment "coming forth." And then went nuts with type. Whoo boy. Lots of great words in this quote, lots of shifting energies, but when you lay it all out there with size and direction and color and shape, it just looks like a big mess.

 


  VisoVerbo design  
 

Final
Back to basics! We greatly stripped down the typographic treatment in order to allow the message to come forward. We got rid of the rest of the extraneous elements of the photo. We played a little with scale and caps versus lowercase, but we allowed the simplicity to of the composition to bring the quote's meaning to the fore.

Don't give up.