Stage
I
Once we had the concept for this quote, the execution was relatively straightforward. What better expression of giving in to temptation than sampling every single chocolate in an assortment? Our original typeface was gooey and sensual but too heavy.
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Stage II
We changed the typeface and put it on a curve, then began playing with effects. Some of them were very cool but we felt the meaning was getting just a touch obscured.
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