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Sparks Newsletter

 

Creative process for April 2008 design
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Stage 1   Stage 2  

Stage I
Once we had the concept for this quote, the execution was relatively straightforward. What better expression of giving in to temptation than sampling every single chocolate in an assortment? Our original typeface was gooey and sensual but too heavy.

 

Stage II
We changed the typeface and put it on a curve, then began playing with effects. Some of them were very cool but we felt the meaning was getting just a touch obscured.

 


  VisoVerbo design  
 

Final
Back to the old standby of blended color, picking up on the warm color palette and ending with a passionate purple. The typeface is decorative and sensual without being too heavy. It adds a delicate touch to a whimsical notion. Enjoy!