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Creative process for April 2005 design
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Stage 1   Stage 2  

Stage I
There are times when you realize being a designer is one of the best jobs in the world. This is one of them. The task at hand? Select which cool characters to use from these funky little figures in FontFont's InterOffice.

 

Stage II
We selected our two figures and changed the eyes on the previously sad one to something a little more cranky. In honor of Benjamin Franklin, we selected Bodoni as the typeface (a face he would have used in his job as a commercial printer). But we're still in "sketch" stage, with no coherent composition that builds tension between the two figures.

 


  Final  
 

Final
We brought the "argument" type closer together and made it bold in order to increase its prominence. Rather than rely on word balloons to associate the words with our cranky characters, we used color. Both colors are hot ones, in keeping with the hot tempers displayed. We flipped the character on the right and had it point more aggressively in the other character's direction. Then we finished off the composition with printers' ornaments (in yellow and brown), again from Franklin's era, balancing the large ornament on the top left with the dense type and ornaments on the bottom right. The result? A cute image that conveys Franklin's wry sense that "disputing divines" are nothing more than little kids on a playground!