April 2002 | Sparks

Creative process for April 2002 design
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Stage I The concept starts with "i dwell in" inside the "o." Contrast is achieved by playing the all uppercase letters against the all lowercase. Legibility is an issue with this thin typeface. Regularity of forms isn't very interesting.		Stage II Experimentation leads to a more decorative and exciting typeface, a mysterious and vibrant purple blend, and the red circle symbolizing the sun and new beginnings. We're on the right track!


	Final We filled in the type to increase legibility, added blends to all figures to increase the sense of mystery and excitement, and changed the overall shape to more of a "capsule," giving the sense of potential. The vertical shape behind the "sun" gives a strong verticality to the design to offset the many horizontals and adds emphasis to that section of the design.