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| Cairril.com Design
wins national design award
We are pleased to announce we won an American Graphic Design Award
for the logo we created for Detour Theatre Company, a Bloomington-based
theatre troupe. The award recognizes excellence in design as part
of a national competition sponsored by Graphic Design USA magazine.
The logo, created in collaboration with designer Jim Johnson, was
selected from among 10,000 submissions. The award-winning logo will
be included in a magazine-format design annual in December, and
a subsequent hardcover edition published in 2005. View
the award-winning logo.
Cairril.com Design honored with
Friends of the Chamber award
We are also delighted to announce we were honored at the 2004 Annual
Meeting of the Greater Bloomington Chamber of Commerce with a Friend
of the Chamber Award. Given in recognition of our ongoing pro bono
marketing and design work with the South Central Indiana Small Business
Development Center (a program of the Chamber), the award honors
"extraordinary contributions of time, effort, resources, and
energy."
Four steps to customer evangelism
Regular Spark readers know strong brands command greater market
share and generate intense customer loyalty. To build your brand,
you need to engage your customers' emotions, moving them to the
point where they become evangelists for your brand ("And they
told two friends, and so on, and so on, and so on…").
Gallup recently released a survey defining four stages of customer
engagement:
• Confidence: Customers believe you can
be trusted to keep your promises
• Integrity: Customers believe you will
always stand behind your products and resolve any problems.
• Pride: Customers are proud of their association
with your brand
• Passion: Your brand is essentially irreplaceable,
perfectly fit to your customers' needs.
All businesses, even seemingly "bland" ones like banks
or cleaning services, can build strong brands. The first step is
to define a clear, true brand message. Next, communicate that message
consistently through both written and visual communications. Lastly,
back it up through every interaction with customers. Over time you'll
move your customers from "confidence" to "passion"
and your business into hyperdrive.
Learn more about emotional branding and the Gallup results |
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| XLiveCD
Indiana University is known as a great research university. It's
also known for its information technology sophistication. Our project
for Dick Repasky, Bioinformatics Support guru at the Office for
the Vice-President of Information Technology, brought the two sides
of IU together.
Dick developed a piece of software that allows Windows users to
connect to Unix supercomputers quickly and easily. Currently, if
grad students want to connect to a Unix box to take advantage of
its massive number-crunching ability, they have to go through a
cumbersome process that more often than not disconnects them and
makes it extremely difficult to do their work. Dick's software,
XLiveCD, is a freeware program that can be run off CD rather than
installed on a hard drive. Within a few easy steps, users can connect
to Unix and get on with their work.
We worked with Dick to create the logo for XLiveCD. It needed to
convey speed, technology, and fun—and be easily trademarked.
To create a distinctive logo that met all the criteria, we utilized
the talents of illustrator extraordinaire Ned
Shaw. Ned created our representative geek whose screaming-fast
connection makes him very happy indeed. Our techno typography picks
up on the "speed" theme and visually connects Computer
Guy to the Unix universe. Because the logo will exist primarily
on the Web (rather than print), we were able to incorporate intense
colors to make the logo pop.
Fast, fun, and techno-hip, the XLiveCD logo is tailor-made for geeks
the world over.
See
the XLiveCD logo designed by Cairril.com Design
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Cairril.com Design
celebrates third anniversary
September 20th marked our third anniversary of creating smart design
and marketing for Bloomington and beyond. Congratulations to client
Brian Kleber of SEED Corp. who won two tickets to Lotus
Festival as part of our anniversary celebration. Thanks to all
of you for your support, good wishes, and continued business! It's
been a wonderful three years and we look forward to many more!
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