Overcome Time Deficit Disorder
How can you make your marketing effective in a world where the average
customer is running through life at the speed of light? Reach your
prospects by using these tips to overcome TDD (Time Deficit Disorder!):
Be brief. Whether you're creating an ad, email,
or direct mail piece, break text up into small chunks. Use succinct
headlines and sub-heads.
Use every surface. Particularly on a brochure
or postcard, put your key message/s in every area where your prospect
will look. That includes the address panel, each interior panel,
and even along the bottom.
Tell readers how your product/ service will save them time.
This may not be appropriate for all businesses, but many companies
do offer products and services that can help save time. This is
a selling point and should be communicated!
Tell readers how much time you'll need. A growing
trend in email marketing is to have a statement at the top of the
email saying how long it will take the recipient to read the message
+ what they'll get out of it. Ex. "Reading time: 90 seconds.
Results: Three key strategies for winning an interview."
Our busybusy lifestyle shows no signs of slowing. Make it easy
on customers to learn about you by respecting the many demands on
their attention and time!
for TDD (free registration req'd)
No, this is not an article about Martians. Podcasts are like a radio
program, only they're delivered via the Web, can be downloaded to
your desktop or portable computer, and can be listened to any time.
Since its appearance last, podcasting has grown in popularity.
Forrester Research predicts over 12 million listeners by 2010. Apple
includes podcast access in its popular iTunes software. Listeners
can also access podcasts directly from your website. Ready to get
Determine a topic. Some of your existing written
marketing materials may be more effective if delivered via audio.
Or you may want to create something new. A message from your company
mascot could be a great podcast for kids. Advice, expert interviews,
or motivational talks are also great topics.
Determine freqency of delivery. Decide if you're
making one podcast or a series of several. Don't overcommit. Start
with a handful, promote them heavily, then determine, based on a
review of your web statistics, whether the number of downloads and
the response rate is worth continued investment.
Record your podcast. Audacity
is a respected free software program that can help. While there,
download Lame MP3 Encoder so you can export your file.
Create an RSS feed. This is a simple technical
operation that allows your podcast to be downloaded and even subscribed
to. Get step-by-step
instructions or read
an overall tutorial.
Upload your files to your server. Add marketing
copy to encourage site visitors to subscribe to your podcast.
It's that simple! Learn
more about creating podcasts.