WS Property Group is a long-standing client of ours. Known locally for both their commercial property management and residential neighborhood developments, they're ready to branch into a new area: apartments.
Northern Manors is a 3-building apartment complex being built near the IU stadium. The first building will be complete in August, so our task was to generate buzz and capture prospects' interest before IU students left in May.
The challenge, of course, is that there are no photos of a completed building or upscale interiors. Our logo and website design and copy needed to connect with prospects based on other selling points.
We developed the Northern Manors logo to be distinctive, easy to use, and to draw on two existing brands: Indiana University and WS Homes. A funky typeface gave us a great start. We used red to evoke IU's crimson and gold to connect the logo to WS Homes' signature colors.
The site itself continues these design themes, keeping every aspect simple, clear, and easy to use. We used stock photography to communicate a feeling of excitement and connect with potential tenants. We also highlighted Northern Manors' great location (only 2 blocks from the stadium and 2 minutes from downtown) and new construction.
To round out the site, we added an online application and the ability to pay rent online. Our April launch caught student interest and other prospects continue to use site features and sign up. Check out the Northern Manors logo and site!