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Mills appointed to IU SLIS Master of Information
Science Advisory Board
Cairril Mills, principal of Cairril.com Design & Marketing,
has been appointed to the Indiana
University School of Library and Information Science (SLIS)
Master of Information Science Advisory Board in Bloomington, Indiana.
Unlike many schools, the SLIS program offers master’s degrees
in both library science and information science, in addition to
an array of joint degree programs. It was recently ranked #1 in
the nation in terms of faculty and program productivity for the
second successive time.
In addition to Mills, other board members include John Brooks, Chief
Operating Officer, BioConvergence;
Cameron Carter, TechPoint;
Craig Hickman, ProsLink;
Brian Kleber, Director, inVenture;
Carol Pendlum, Director of Business Development, Bell
Industries; and Bill West, President, Option
6.
Read more
about Mills' appointment
Get your biz on board the "Experience
Economy"
An espresso bar, leather armchairs, hardwood floors, and
artsy wall coverings. You're in Starbucks, right? Wrong—try
Wells Fargo Bank.
Like many large companies, Wells Fargo is catching on to
what we often extoll in Sparks: the power of the brand
experience. "Would you like a latté with that
loan?" has been phenonmenally successful, with Bank of Smithtown
(NY) getting one-third of its $183m in deposit growth last year
from just three "Experience Economy" branches. Washington
Mutual added coffee bars and flat-panel TVs in their branches and
saw a 10% increase in deposit accounts.
It's not just banks getting in on the action.
Apple Computers has made many a naysayer eat crow by creating an
outstanding customer experience in their clean, smart, hip retail
stores, bringing in over $2.7b (yes, billion) a year.
Auto dealerships offer the ability to race their showcase car around
a track on a Playstation 2. Even pawnshops are getting in on the
action, with Cash America seeing an explosive growth in stores and
profits since it adopted a brand experience where visitors enter
a clean, well-lit environment staffed by helpful people in uniforms
and name tags.
The common theme? Creating an experience for your visitors
that evokes an emotional response, such as comfort, delight,
excitement, or security. It's not enough to sell widgets anymore;
in a global economy, people can buy widgets anywhere! What experience
does your business provide that provide that people can't
get from any of your competitors? Get on board the Experience Economy
and see your brand strengthen and your profits soar!
Learn
more about the Experience Economy
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