Planning a successful website redesign
It's inevitable. At some point your website ceases to be relevant to your target market. It looks dated and doesn't incorporate needed functionality.
Now, you don't need to worry about redesigning your site just because you're tired of the design. Your audience doesn't look at it nearly as often as you do, and may be perfectly happy with it.
Nor should you redesign simply because you received a customer complaint. A redesign should only be undergone when the site no longer reflects your brand.
Before you hire a provider, however, draft a simple plan.
- Get feedback from your customers. What would they like to see on your site? What do they want to do? How do they feel about your brand?
- Get feedback from professionals. Consider a website audit, where a firm reviews your site for brand, design, usability, and functionality concerns. (Contact us if you're interested.)
- Determine measurable objectives. Often this can mean increased sales or leads. Marketing is an investment; make sure you get a return on that investment.
- Interview multiple firms. Use our "How to Hire" resources to guide you through the process.
Most importantly, don't hire a provider because they're the cheapest—or the most expensive! Hire the firm that's most effective at meeting your goals.
Mills featured speaker
Cairril Mills, principal of Cairril.com Design & Marketing, was a featured speaker at two recent events.
Cairril presented her Marketing 101 class for the SEED Corp. small business planning course in Bloomington. The presentation is an hour-long, information-packed ride through the fundamentals of marketing, followed by half an hour of critiquing students' marketing materials. It was a blast!
Cairril also participated on a panel for the Indiana University graphic design program's S451 class for graduating majors. She joined Laura Pence of Pencel Design, Sarah Alvarez of Ivy Tech-Bloomington, and Ryan Irvin of VisitBloomington.com.
The panel went out afterwards and decided to take instructor Daniel McDeavitt up on his suggestion to start a monthly meeting for designers: Designer Dish. It's a chance for professional designers in the area to talk shop, share ideas, and get support. The next Designer Dish will be on Thursday, May 12th, at 5:30pm at the Runcible Spoon. Interested? Contact us!