View Cairril.com winners online
Thanks to the wonders of the Internet, you may now view our latest award-winning work online. The two pieces won American Graphic Design Awards late last year. Check them out!
Email marketing: More than just clicks
With so many statistics to analyze on an email marketing campaign, it's easy to get a little overwhelmed. You may be focusing solely on the Holy Grail: getting clicks that result in a sale on your site.
But stats can tell you so much more. And these elements are just as important as whether someone purchased a product.
- Forward to a friend. When a prospect sends your email to a friend, that's one more person who's aware of your offer. Research has shown that the friend is much likely to read your email if it's recommended by a friend.
- Sign up. Do you have a rewards club or other association for your customers? They may sign up through your email newsletter. This is another valuable statistic to measure because it's a measure of your brand loyalty.
- Visit to your store. While this is harder to measure, you can instruct your staff to ask customers how they heard about a certain promotion. Better yet, offer a coupon through your email newsletter that customers need to bring in to your store. That's a great measure of the effectiveness of your campaign.
- Attend an event. This is related to the point above, where your customers are motivated to interact with you face-to-face.
Whether you see these elements in your email marketing campaign or not, know that your campaign also builds brand awareness. While intangible in the short-term, it's the ultimate way to determine the long-term health of your business.
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