Getting ready for your initial consultation


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Getting Ready for Your Initial Consultation
During our initial consultation, we’ll discuss your project and how we might work together. Our meeting will be most productive if you’ve thought about the following issues:

• What’s the goal of your project? (Improve sales, increase awareness, promote a product, etc)
• Who is your target market? (The more detail, the better.)
• What does your market want?
• How does your offering match what they want?
• Who are your major competitors?
• What’s your budget for the project?
• Do you have existing identity elements for us to work with? (Existing logo, color schemes, etc)
• Do you have any references to guide our work? If you have an existing brand book, style guide, or marketing campaign, we’d like to see it.
• What are some websites you love? What are some you hate? (We ask this even if your project will be printed—the web is a handy way to share samples. Tell us what you like or don’t like about each site. That helps us get a sense of your taste.)
• How will we measure our success? (Increased sales, increased traffic, etc)
• What’s your preferred final delivery date for the project?

For web projects
In addition to the points above, we ask the following questions for web projects:

But wait, there’s more!
We’ll have more questions than these, but this list gives you a sense of what to expect. Initial consultations usually last about an hour. We’ll do some additional research, then deliver a proposal for your project in about a week.

Ready to get started? Contact us to set up your free consultation today.

Cairril.com Design & Marketing. Smart Work. Great Results.