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May 2007 For 27 years, the IBA has recognized marketing and advertising excellence
through the Maxi Awards. The awards are coordinated by the IBA in cooperation
with the Indiana Chapter of the American Bankers Association Marketing
Network. It is considered a high honor to receive a Maxi due to the intense
nature of the competition, which covers marketing and advertising materials
from websites to ads to annual reports. View a case study of the Monroe Bank site design at www.cairril.com. The Maxi Awards are presented as part of the IBA’s annual Mega
Conference. It has grown to become one of the largest state bankers association
meetings in the country. Some 1,200 banking professionals from throughout
the Midwest attend annually, an attendance rate on par with national banking
association conferences. The Indiana Bankers Association (IBA) has been providing legislative
services, communication tools professional development opportunities,
and products and services for the banking industry since 1897. The role
of the IBA is to anticipate changes in the economic and banking environment
in order to give its membership the opportunity to compete effectively. |
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