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The Silicon Valley Coach Federation needed a distinctive
logo and site to attract new members, so they turned to us for a
redesign.
Our logo emphasizes warmth, professionalism, and the personal and
professional growth that springs from the coaching experience.
We carried the same balance of warmth and professionalism to the
website. The site is divided into clear sections, and pop-out menus
keep navigation streamlined. The “Featured Coach” image
changes automatically—a different coach appears on each page,
depending on which coaches the visitor has already seen. Visitors
can click on the image to visit the coach’s site. Dynamic
forms let members join or renew online and submit online payments.
After the site’s launch, membership in the SVCF doubled. It
continued to grow, due in part to the organization’s professional
presentation.
Cairril’s design for the Silicon Valley Coach Federation website
is the envy of all our fellow International Coaching Federation
chapters. Her design prowess was only rivaled by her professionalism
and speed. I was particularly impressed with the business savvy
she brought to our hazy brief to make our dream site a reality.
Our membership has doubled over the past year and we have built
alliances with a number of well-known organizations, and I believe
our beautiful new website gave us that professional edge we had
lacked.
Jo Miller, president, Silicon Valley Coach Federation,
San José CA
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