|
Monroe Bank is a community bank with a well-deserved reputation
for customer service and community commitment. We redesigned their
site to create a stronger brand presence and provide a wide range
of financial information.
Instead of using generic “lifestyle” photos, we chose
photos of people who look directly at the visitor. The rich textures,
warm colors, and friendly faces create an immediate emotional connection.
Our navigation “chunks” information into major and minor
categories, with a single photo assigned to each area so it's easy
to tell where you are. We also created a series of ads for the site
to create cross-sell opportunities.
Response to the redesign was immediate and overwhelmingly positive,
energizing the staff and leading to more sales of products and services.
In December 2006, the site was featured
in Community Banker, an industry trade magazine,
for its effective brand impact. In May 2007, Monroe Bank received
a Maxi Award, one of the
industry’s highest accolades, for this site design.
See the case study
Cairril has a great grasp of the larger
picture and is one of the best collaborators I’ve had. She
knows how to listen. She doesn’t stop at the words I say—she
digs deeper to learn what I really want. She was the perfect choice
for our site redesign.
Our new website is leaps and bounds beyond
our previous site. One senior manager now wants print materials
for his division that are branded the same way as the site, because
the site so successfully captured our brand identity.
Cairril would be a great choice for anyone
who wants marketing to be a bigger piece of the whole. Working with
her was overwhelmingly positive—I’d trust her with any
marketing problem.
Danise Alano, vice-president of marketing, Monroe Bank, Bloomington
IN
|
