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Jennifer Garant is an internationally known artist with an extensive
line of licensed products featured in such outlets as Bed Bath &
Beyond, Kohl's, and Mervyn's.
We redesigned her lackluster site to establish a powerful brand
presence. Guided by Jennifer’s whimsical and sophisticated
artwork, our redesign’s saturated, rich colors create a warm
welcome. French Art Nouveau typefaces pick up on the "café
society" feel of much of Jennifer's work.
To help visitors quickly find what they want, we divided the site
into Licensing, Collectors, and Art Galleries. Content and artwork
was tailored for each section’s target market. In addition
to web development, we also consulted on e-newsletter development
and shared our PR expertise.
The site was launched in time for a top international art licensing
trade show and received rave reviews. It also rocketed to number
three on search engine results within days of launch, making it
easier for Jennifer to connect with her thousands of collectors
and potential licensees and gallery clients. It was also selected from among 10,000 entries to win an American Graphic Design Award.
View
the live site
Cairril came highly recommended, and
it was great to work with her. She’s fast and creative—she
gathered information quickly, and she really understood my artwork
and what I was trying to get across. While other developers don’t
always get what you mean, Cairril quickly hit the nail on the head.
My new site has put me in touch with my customers and helped me
build my brand, and the response just keeps getting better.
Jennifer Garant, Jennifer Garant Studios, Bloomington IN
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