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Copywriter Cathy Moore wanted to take her business to the next level
and stand out in a crowded market. She turned to us for a lively,
professional visual identity and site overhaul.
Our logo, business card, and website design are driven by bright
colors, a “typewriter” typeface with just the right
amount of fun, and dynamic typographic characters. We simplified
her site’s navigation so visitors can find what they need
quickly and easily.
Bright colors, large shifts in scale, and clear structure create
maximum impact. We also designed the site so Cathy can make frequent
content changes. The result is a fun, clean, unique visual identity
that brought in compliments as soon as it was launched.
Today it’s featured in a University of Wisconsin class as
inspiration for aspiring writers who want to present a professional
appearance. It also continues to generate buzz (and business!) as
Cathy moves deeper into the e-learning market.
I’m proud to refer prospective
clients to my site, confident that Cairril’s design will give
the best impression. Cairril is a breeze to work with and met every
deadline with grace, good humor, and great ideas. Her professionalism,
marketing savvy, and excellent eye combine to make her a powerful
ally for any business.
Cathy Moore, writer, Bloomington IN
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