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Canine Companions has grown to provide comprehensive dog care services,
including boarding, grooming, training, daycare, and on-site veterinary
care. Owner Bryan Bailey wanted a re-branding process to highlight
the unique position Canine Companions holds in the marketplace and
emphasize its high level of dog-loving care.
We began by creating a professional, striking logo that distinguishes
Canine Companions in the marketplace and comunicates the fun and
care that Bryan and his staff provide. We then designed a new four-color
brochure and redesigned the Canine Companions website.
Our design stakes out new territory for the pet care field. The
vast majority of websites in the industry are amateurish and rely
heavily on cute cartoon figures. Our more professional approach
reflects the brand experience of upscale, caring, fun services.
Site content is divided into 4 main categories, with drop-down menus
that let visitors immediately go to the page they want. Interactive
forms make it easy for visitors to sign up for training classes,
vet care, grooming, and boarding. The site copy is optimized for
search engines, zipping Canine Companions to among the top 3 search
results in all the major search engines.
Positive reaction to the redesigned site was immediate and overwhelming,
with sign-up forms submitted the day the site was launched. The
new site has raised Canine Companions' profile, added greatly to
customer and staff convenience — and contributed to double-digit
percentage increases in profits!
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