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Canine Companions has grown to provide comprehensive dog care services,
including boarding, grooming, training, daycare, and on-site veterinary
care. Owner Bryan Bailey wanted a re-branding process to highlight
the unique position Canine Companions holds in the marketplace and
emphasize its high level of dog-loving care.
We created a professional, striking logo that distinguishes Canine
Companions in the marketplace and comunicates the fun and care that
Bryan and his staff provide. We then designed a new four-color brochure
and redesigned the Canine Companions website.
Our design stakes out new territory for the pet care field. The
vast majority of websites in the industry are amateurish and rely
heavily on cute cartoon figures. Our more professional approach
reflects the brand experience of upscale, caring, fun services.
Site content is divided into 4 main categories, with drop-down menus
that let visitors immediately go to the page they want. Interactive
forms make it easy for visitors to sign up for training classes,
vet care, grooming, and boarding. The site copy is optimized for
search engines, zipping Canine Companions to among the top 3 search
results in all the major search engines.
Positive reaction to the redesigned site was immediate and overwhelming,
with sign-up forms submitted the day the site was launched. The
new site has raised Canine Companions' profile, added greatly to
customer and staff convenience — and contributed to double-digit
percentage increases in profits!
Cairril is not only a designer, she
has good marketing and business sense—she’s a complete
package. My business is emotional—people don’t think
they own dogs, they think they own little people in fur coats. Cairril
understood this and added a sense of safety and warmth to our site
redesign. She also helped us increase sales with her analysis and
ideas. Since we redeveloped our site and made other changes, we've
seen a more than 38% increase in business. I think our site redesign
is responsible for a major part of that increase, because most people
go to our site before they come to us in person. Cairril made the
whole process easy to understand, and we have received many compliments
on our new site.
Bryan Bailey, Owner, Canine Companions, Bloomington IN
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