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We built the BizCafé from the ground up. We started with brand identity and moved on to tagline development, visual identity (including logo), and copywriting. Only then did we move on to developing the website. Cairril.com principal Cairril Mills acted as project lead, heading a five-state team of illustrators, production artists, copywriters, programmers, and usability experts.
The site is a matching service for entrepreneurs and business opportunities. Primary areas are government grants and procurement, investment opportunities, industry experts, and brand promotion. Updates are delivered automatically to users according to preferences they set. It is unique; no other site delivers this type of information in this way. It’s fully compliant with federal accessibility standards and received high marks in a battery of usability tests.
The Indiana Economic Development Corporation (formerly the Department of Commerce) was the first to license the product. Canopy Group, our client and the product owner, is pursuing nationwide sales.
Cairril.com’s comprehensive approach was exactly what we needed on this project. They began with a clearly delineated brand definition that guided the rest of product development. Their ability to manage a complex project with many stakeholders kept us moving forward and the passion that Cairril brought to the product helped keep the tone positive. The site design and usability are perfect for our target market. It’s this attention to the end user’s experience that set Cairril.com apart from other firms and led to an extremely successful product.
Brian Kleber, chief creative thinker,
Canopy Group, Bloomington IN
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