| |
|
The International Studies Program at Indiana University was a new degree
in a competitive field, so it needed to establish a strong position from
the start.
We developed the program’s marketing strategy around the theme
“Focus Wide.” With this oversized (11x17) brochure and self-mailer,
we turned heads by using a striking main image and metallic silver ink,
which makes the brochure shimmer.
The strong structure of the layout reassures parents that this a “legitimate”
major. The bright blue blocks and contemporary type grab attention while
communicating that this is a degree for sophisticated, savvy people. The
“Focus Wide” theme continues inside the brochure with expanded
typography and wide layout for the copy.
See case study
I am a satisfied repeat customer and have
been recommending Cairril.com since the first time I worked with Cairril.
She designed a brochure and poster for International Studies, a new program
at Indiana University. Her striking concept produced a strong, aesthetically
pleasing statement both in the brochure and poster. She has given us an
original visual identity of which we are proud and created a buzz about
the new program campus-wide and beyond.
Rima Merriman, academic advisor, International Studies Program,
Indiana Univesity, Bloomington IN
|
|
|
| |
 |
|
|
 |
|
