American Student Achievement Institute Identity System

IDENTITY SYSTEM
The American Student Achievement Institute (ASAI) helps communities meet the requirements of the No Child Left Behind Act. They needed a logo that reflected their holistic approach—they involve the entire community to create a learning culture.

Our logo captures the joy and togetherness that characterize the ASAI approach. The arrangement of figures, where no one person is “tops,” communicates the “everybody wins” aspect of the ASAI process.

We developed the tagline “Vision to Action” based on ASAI’s approach, which begins with a visioning process and achieves great results.

The color palette and typeface are professional and clean without being dull. The business cards, letterhead, and envelopes are printed on recycled-content paper with a smooth finish and crisp feel.

Cairril.com Design & Marketing. Smart Work. Great Results.