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These pages are no longer updated but are maintained as a courtesy. Inclusion
on this page does not imply endorsement by Cairril.com.
KEYWORDS
Choosing
the right keywords for your site
Overture Keyword Suggestion Tool
WordTracker
This is the free version; a more extensive version is also available as
software.
Keyword Discovery
Highly recommended keyword research tool at $49/mo; site also contains
succinct articles on issues regarding keywords
YourKeywords.com
Everything you need to know about keywords.
Nameboy.com
Domain name generator; great tool for coming up with alternate keywords.
Webjectives
Keyword density analyzer.
OPTIMIZING YOUR SITE
17 Highly
Effective Strategies to Increase Search Engine Rankings
Covers the main ways your web designer can optimize your site for better
rankings.
Anatomy of a #1
Search Result
Don’t just optimize—offer real content to beat out the pros!
Making
Dynamic and E-Commerce Sites SE-Friendly
Database-driven sites are usually shunned by SEs. Here’s how you
can ensure your site gets included.
10 steps
for search engine optimization
From how it looks to how you submit.
Low
Budget Search Engine Marketing
WebLocman
Free meta tag analyzer.
LINKING
131
(Legitimate) Link-Building Strategies
Very useful article giving both practical tips and background information.
Ten Things
You Need to Know About Linking & Link Popularity
Another good (and brief!) article on some key linking strategies.
Marketleap.com
A robust tool for checking who’s linked to your site. You can also
check for your competitors’ links at the same time.
PPC INFO
PayPerClickSearchEngines.com
Ranks “top 10” PPC providers, but gives no data on how ranking
is determined
PayPerClickGuide.com
PayPerClickAnalyst.com
Google
AdWords vs Overture
See also Compare
& Contrast for info on Google vs. Overture.
Writing
Effective Google AdWords Select Ads
Perfecting
Paid Search Engine Listings
WHICH SEARCH ENGINES?
Site submission links
Our listing of the top search engines, with links to their submission
pages.
Topical
SEs
Search Engine Guide’s list of topical search engines.
Search engines, directories
SearchEngineShowdown’s extensive listing of SEs and directories.
Allsearchengines.com
Lists SEs and directories by topic; massive lists of SEs.
PPC Search
Engines: Which Ones Are Worth your Advertising Dollars?
From SiteProNews, this covers
the policies for the main PPC search engines, plus a few lesser-known
ones.
Buying
Your Way Into Search Engines
List of top SEs and whether they include paid placement/inclusion.
Search
engine submission tips
SearchEngineWatch.com’s guide to submitting to SEs and directories;
includes PPC info.
TRACKING RESULTS
SEOmoz Site Strength
Shows overall strength and visibility of your site
or a page in your site
Link Popularity Checker
From Mike’s Marketing Tools; shows how many sites are linked to yours
Search Engine Rankings
Mike’s Marketing Tools shows how your site ranks in certain search engines for particular keywords
Sample
site report
Shows the level of detail you can obtain from site tracking software.
WebTrends from NetIQ
Server-based software shows number of visitors, where they’re coming
from, what they’re doing on the Website, referring search engines,
and keywords used.
HitBox from WebSideStory
Data collection through site owners’ adding code to their site.
Tracks same info as WebTrends.
Google Analytics
Free stats analysis, but Google keeps all your information on their server. If you have a large commercial enterprise, or one where security and confidentiality is important, you’re better off getting standalone software such as WebTrends.
Urchin
Another measuring and tracking tool.
PositionTech
Shows number of click-throughs to each page submitted to Inktomi search
partners, keywords searched, and average search position in the Inktomi
search partner index.
DoubleClick’s
DART
Generates web-based reports on cost per click, number of clicks, overall
media cost, conversion rates, gross sales, return on investment (ROI),
and net profit.
FINDING SEARCH ENGINE OPTIMIZATION PROFESSIONALS
Search Engine Marketing List
SEO Pros
SEO Consultants Directory
The Doorway
to Optimization Disaster
First in a series of articles at SiteProNews
which review site optimization techniques which will get you booted from
search engine indexes.
Home-Grown
Search Engine Optimization
Gives specific questions to ask when vetting SEO firms.
Google’s guide
to hiring SEO pros
INTERNET STATISTICS SITES
CyberAtlas
NUA
NetFactual
Internet Retailer
Jupiter Research
RELATED RESOURCES
Web Smarts™ Consultations and Seminars
Customized consultations and seminars to help you get the most out of
your website.
Webopedia
Dictionary of Internet terms.
Checking
Your URL
Check to see if your site is already listed in SEs.
Kresch.com
Free tools for webmasters.
Switching
from Print Ads to Search Engine Marketing
Details the steps necessary to make the web work for your business.
Sparks E-newsletter
Sign up for our free monthly e-newsletter to receive tips regarding effective
site promotion.
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